Quality
Question : With reference to the short story “Quality” state the hardship faced by traditional artist in the backdrop of industrial Revolution in England.
Answer :The Industrial Revolution that began in England in the middle of the eighteenth century and later on spread to the other parts of the world had a far reaching impact on the lives of traditional artisans. The story ‘Quality‘ depicts the hardship of such artisans in the backdrop of the Industrial Revolution, where mass production compromised on the quality of goods and led to the slow decay of the cottage industries and the artists associated with such industries.
The Gessler Brothers are portrayed in the story as traditional craftsmen associated with the business of shoe making. They have to face several hardship out of them some are –
- Stiff competition from Big Firms
The narrator came to realise the woes and hardships of his business, caused by stiff competition from big firms, which mass produced goods using machines and sold them in market by luring the customers with sparkling advertisements.
The Gesslers found it difficult to exist in the industrialised world, marked by mass production and cut – throat competition. The Gesslers were against the mass production. They seemed to be so well – versed in their vocation that they could tell whether the shoes were made by them or somebody else by simply looking at them. Mr. Gessler did all the work with his hands from working on leather, taking measurements, designing and finalising the shoes as per the demands of each customer. In this process they took a pretty long time and their income has dropped down.
- Less profit
The Gessler Brothers were small businessmen, they did not have huge capital to spend on glittering advertisement. Although they made best quality shoes in the whole city but they have lost most of their customers with time. They used best quality leather and custom made shoes for each and every customer, but customers were attracted towards those cheap and low quality machine made shoes. All their profit went in giving rent and buying best quality leather. They have got less and less profit day by day. He finally died of ” slow starvation. “
- Maintain good quality at low price
In this industrial world, Mr. Gessler had to face stiff competition with big companies. These companies had huge capital, they used machines for mass production this made their product’s price low. On the other hand Mr. Gessler always used best quality leather and he himself made all his shoes which were custom made for each and every customer. He was a well – versed artist in his vocation, because shoe making was a sublime art for him. His brother also made equally good shoes. They never compromised with quality. They never worked for money but for the love of their art. Although a big part of his profit was spent on buying best quality leather but still they did not compromise on quality and made the best ever shoes he had made and without hiking the price.
- Loss of their Sanctum Sanctorum
For an artist, his workplace is a sacred area where he can work undisturbed. The Gesslers had two little shops let into one, they used to perform all their activities – from attending customer, taking measurements, working on leather, designing the shoes and giving the finished product. In their shop, they had a work area, reached by a wooden stairs and when they had to leave that area, they felt disturbed as if they had been woken up from their dream of boots or like an owl surprised in daylight. But due to dwindling customers and business, they could not afford the rent and had to part with one half of their shop to a big firm,selling shoes. Mr. Gessler’s elder brother could not tolerate the loss of their Sanctum Sanctorum that he passed away.
I found one successful example of this truth through this blog. I am going to use such information now.
Silver Bag Chain Strap